Smart Sites · Altus Digital
Your next website should do more.
A Smart Site isn't just a website. It's a connected online presence built to explain your services, capture inquiries, and guide every visitor toward the next step—so more interest becomes booked work.
Approach
Website + tools
Outcome
Capture & book
Built for
Service businesses
What is a Smart Site?
A website that works while you work.
A Smart Site is a custom website connected to the tools that handle the parts of customer communication you usually miss—answering questions, capturing details, and guiding people toward booking.
Most service-business websites explain the service and stop. A Smart Site keeps going: it answers the questions visitors ask, collects the details you need to follow up, and moves interest toward an appointment—then shows you what's working.
Explains the service
Clear, persuasive pages that help visitors understand what you offer and why they should call you.
Captures inquiries
Connected forms and chat collect the details you need to follow up—not just a name and email.
Guides toward booking
Every page leads somewhere. Booking calls to action and appointment requests give visitors a next step.
Shows what's working
Configured tracking and reporting help you see where inquiries come from and what customers need.
Why it matters
The gap between being found and being chosen.
Getting found is only half the job. Most service businesses lose opportunities in the space between a customer finding them and actually picking up the phone. A Smart Site closes that gap.
While you're on the job
Questions get answered and inquiries get captured even when every technician is on a call or under a sink.
Before they call a competitor
Visitors who can't find an answer fast often bounce. A Smart Site answers and offers a next step before they leave.
With the details you need
Connected forms collect the service, timing, and contact info you need to follow up—not just an email address.
A Smart Site supports presentation, lead capture, communication, and follow-up. It doesn't guarantee sales—results depend on traffic, demand, your offer, and how the business handles the opportunities it creates.
What's inside
One connected system, not five disconnected tools.
Every piece works together—website, conversations, CRM, booking, and reputation—so a lead never falls through the cracks between them.
Website foundation
A custom, mobile-friendly website built around how your business actually runs—not a generic template.
- Custom responsive design
- Clear service pages
- Contact and inquiry forms
- Booking calls to action
- Basic on-page SEO structure
Customer conversations
Website AI chat answers common questions and captures lead details in both plans. Smart Site Pro adds AI phone reception and missed-call text-back.
- Website AI chat in both plans
- AI phone receptionist (Pro)
- Missed-call text-back (Pro)
- Answers based on approved business info
- Appropriate paths to human follow-up
Lead organization
Every inquiry lands in a connected CRM with the details you need to follow up—not just an email in a spam folder.
- CRM-connected forms
- Inquiry details and stages
- Lead source tracking where configured
- Relevant notifications
Follow-up and appointments
A clearer path from first interest to the next conversation or appointment, with follow-up that keeps things moving.
- Appointment booking connections
- Selected follow-up workflows (Pro)
- Clear next steps for interested prospects
Reputation and measurement
Automated review requests and configured tracking help you build trust and understand where inquiries come from.
- Automated review requests (Pro)
- Honest feedback—no review gating
- Configured source tracking
- Inquiry and appointment reporting
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We ask for honest feedback — no review gating, no removing negative reviews.
Illustrative demo · scripted examples, not a live AI agent or real booking system. Capabilities vary by plan.
Two ways to build it
Both plans are Smart Sites.
Every Smart Site answers website questions, captures inquiries, and helps visitors book. Smart Site Pro extends the system to your phone, follow-up, and reviews.
$299/month
Smart Site
Your website, working smarter.
A professional website that answers customer questions, captures leads, and makes booking easier—with customer details organized in one place.
- Custom mobile-friendly website
- Website AI chat & lead capture
- Appointment booking connected to your calendar
- CRM-connected inquiry forms
- Inquiry-source tracking & reporting
$599/month
Smart Site Pro
Your website. Your phone. Connected.
Everything in Smart Site, plus AI phone reception, missed-call text-back, and automated follow-up to help your business stay responsive while your team stays focused.
- Everything in Smart Site
- AI phone receptionist
- Missed-call text-back
- Automated follow-up workflows
- Automated review requests
- Connected phone & website reporting
AI, phone, and messaging allowances, additional usage rates, website scope, and update limits are confirmed in your service proposal. No unlimited usage is promised.
How it fits together
One connected path from interest to appointment.
A visitor lands on your site, asks a question, submits an inquiry, requests a booking—and every step is captured, organized, and ready for follow-up.
See a real Smart Site concept.
This is what a well-functioning Smart Site looks like in practice—a custom design that explains the service, an interactive assistant that answers questions, and booking that captures the next step.
Illustrative demo · fictional business and scripted examples, not a live AI agent or real booking system. Capabilities vary by plan.